Less is more...more or less

A little story about how writing less can be clearer.

Calvin Coolidge was known as a man of few words. One day at a party, he was approached by a confident woman who asked:

"I've made a bet with a friend that I can get you to say at least three words this evening. What do you say to that?"

Calvin Coolidge replied: "You lose."

We often get design briefs or copy for a project that is too long.
Just get to the point.
And make it memorable.

Like Calvin did.

(Many thanks to Wikipedia for the Copy Left Image)
Lee is one half of creative agency Designed By Good People with his wife, Ariana.
If you liked this, you might like this post about 3 little words (straplines and slogans) too